Article Archives For Trade Show Displays

1. Trade Show Promotional Products - Boosting Booth Traffic - The whole idea of a trade show or seminar booth is to gain new customers and perhaps repeat business from past customers. The whole idea of using a promotional item at your booth is to attract people to your table, generate interest and hopefully provoke questions. However, promotional items can also be dangerous. Why? Because people love free stuff- so you have to do this properly...
2. Promotional Marketing Products - Selecting the Perfect Item - People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can’t succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives...
3. Motivation ABC's: Tune Up Your Booth Staff - Are your sales people burnt out? You may want to check. Have they clocked too many twelve hour days? Do they have enough frequent flier miles to charter a jet to Mars? Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade show attendees...
4. Expecting the Unexpected Can Save Your Tradeshow - Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a moment’s notice, knocking out power and phone lines. An iffy meal at a local restaurant, and you have a staff member flat on their back with food poisoning. Open up your sales materials only to discover that you have all the wrong literature – and that it’s printed in a language you can’t read! What do you do...
5. Building Brand Awareness Through Tradeshows - Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination of these, you can create a unique identity...
6. Tips for a Successful Trade Show - Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets...
7. Cutting Down Your Trade Show Budget - Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing. Why? Both are viewed on the balance sheet as expenditures rather than income generators, so obviously they’re hot contenders for elimination...
8. Six Marketing Tips for Trade Show Success - A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition. The following are six of the most important marketing rules that exhibitors need to undertake to ensure their next trade show is a success...
9. Speaker Partnership Offers Trade Show Value - Want to gain added exposure at a trade show? Consider sponsoring a professional speaker at the attendees meeting. But don't just settle for a banner on the stage with your company name. There's much more leverage you can get from a top flight professional speaker...
10. Seven Ways To Put Show Biz Into Your Tradeshow - The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business...
11. Convention Exhibit Booth Meeting - 06/14/05 - The '05 conference will feature experts in interactive and promotional marketing, strategic partnerships and brand management, as well as new and traditional media...
12. Trade Show Tactics Revealed - Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company’s new and “hot” product to a large audience. Top management may plan to use the trade show to increase profitability and market share...