Building Brand Awareness Through Tradeshows, Part 3

The following is a 10-point checklist to act as a reminder for many of the questions you need to ask and answer as you plan brand integration into your exhibit program:

1. What needs to be done to ensure that your booth conveys total consistency, congruity, clarity and focus of your company image and brand?

Consider:

• booth size
• location
• graphics
• demonstrations
• staff
• handouts and giveaways
• lead management

2. How can your graphics work best for you?

• can be easily seen and read in three seconds
• use a simple and bold typeface
• have striking and grabbing visuals
• are instantly memorable
• use a unique size or shape
• reinforce your message
• make your message a single, strong, provocative idea
• use a "What’s in it for me?" message
• use bold colors

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