Building Brand Awareness Through Tradeshows, Part 4

3. What are the best promotional activities you can use to enhance brand awareness?

Personal invitations (e.g. with incentive and response form)

Direct mail with incentive

Pre-show advertising

• trade and/or local publications
• local media
• websites (e.g. company, show, association)
• broadcast faxes
• association newsletters
• city billboards
• transit advertising

At-show advertising

• show catalogs
• show dailies
• airport billboards, banners/electronic message boards
• hotel closed-circuit television
• hotel - on door or in room promotion
• kiosks/banners at show site
• convention television channels

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