[ Convention exhibit preparation tips to help you avoid disasters at your next trade show. ]

Expecting the Unexpected Can Save Your Tradeshow, Part 1

by: Susan Freidmann

Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a moment’s notice, knocking out power and phone lines. An iffy meal at a local restaurant, and you have a staff member flat on their back with food poisoning. Open up your sales materials only to discover that you have all the wrong literature – and that it’s printed in a language you can’t read! What do you do?

The key is preparation. Most problems can be addressed using your creativity and common sense – but implementing those solutions can be tricky. Begin by laying a strong foundation for your team with advance preparation.

Advance preparation will make the difference between success and failure. By starting well before your trade show, you’ll be assured of smooth sailing, no matter what happens. There are three areas to concentrate on: People, Places, and Things.

>> Expecting the Unexpected Can Save Your Tradeshow, part 2