[ Convention exhibit preparation tips to help you avoid disasters at your next trade show. ]

Expecting the Unexpected Can Save Your Tradeshow, Part 3

Things:

The biggest headaches often come from the simplest items. If your brochures have been sent to Hong Kong instead of Dallas, there’s not much you can do to remedy the situation, short of hopping a red eye and physically retrieving the wayward literature yourself. That’s not always practical.

Instead, depend on back-ups. For example: Having a CD-ROM back up of all your literature is a simple, easy step. Most major cities have print shops that will happily run off a few thousand brochures. You’ll pay a premium for rush service, but that’s a small price compared to the potential revenue loss.

Advance preparation is only the first step. Whether an emergency response works well or not depends on how effectively your team implements it. Use your pre-show meeting to establish how you want your team to ACT during an unforeseen event.

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