[ How to make sure your convention exhibit staff is motivated and enthusiastic about your tradeshow. ]

Motivation ABC's: Tune Up Your Booth Staff, Part 1

by: Susan Friedmann

Are your sales people burnt out? You may want to check. Have they clocked too many twelve hour days? Do they have enough frequent flier miles to charter a jet to Mars? Are their faces permanently skewed into perpetual smiles from chatting with hundreds of thousands of trade show attendees?

Answer yes to any one of these questions – or even chuckle at a situation a little too close to home – and you’ve got a problem. Working a trade show is hard. Keeping your team motivated can be even harder, especially during a busy exhibit season.

However, it is vitally important that your sales team is not only at the show, but excited about being there. Enthusiasm is contagious – and absolutely central in creating positive word of mouth about your products and services. When your sales staff are fired up and genuinely motivated to share what they know about your products with the buying public, they are more effective salespeople.

Luckily, creating this enthusiasm is as easy as ABC!

>> Motivation ABC's: Tune Up Your Booth Staff, part 2