[ How to make sure your convention exhibit staff is motivated and enthusiastic about your tradeshow. ]

Motivation ABC's: Tune Up Your Booth Staff, Part 3

Bring In the Brass

Do whatever it takes to involve your management team in trade show activities. You may have to pry them out of their corner offices, but it’ll be worth it. Having upper management participating in training programs, pre & post show activities, and the actual show validates the trade show’s worth. It also generates an in-house enthusiasm which will carry over onto the sales floor.

Many employees value the opportunity to build personal relationships with upper management. Mingling together in the trade show environment can help create a culture of recognition and appreciation. Never underestimate the power of personal recognition. A compliment from the boss carries a lot of weight, and can spur your staff to even higher achievement levels.

Tangible rewards also provide an effective way of encouraging higher levels of performance and can encourage friendly competition amidst your booth staff – with the end result benefiting your bottom line.

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