[ For your next trade show exhibit selecting the perfect promotional marketing product. ]

Promotional Marketing Products - Selecting the Perfect Item, Part 3

If you are looking to promote your business at an event, such as a concert or festival, passing out t-shirts could be a great idea. You can easily tie t-shirts up in knots and throw them to the crowds. Lower ticket items for events could be things like pens, pencils, keychains, magnets, calendars, tape measures and more.

Finally, cost is something to keep in mind too. You don’t want to spend the same amount on a prospect as you would on a loyal customer. Use this as a suggestion:

Under $5- Prospect
$5-$25- Reward
Over $25- Loyalty

The important thing here is that promotional items should not be ordered just because you like it. The item should clearly be in the plan to help meet your business objectives.

<< Promotional Marketing Products - Selecting the Perfect Item, part 2

About the Author

Cindy Carrera is a freelance author who’s written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.