Seven Ways To Put Show Biz Into Your Tradeshow, Part 3

by: Susan Freidmann

Make your trade shows fun.

Live entertainment, educational seminars, clowns, puppeteers, and magicians are just a few of the tools you can use to make your show fun and informative. Advise your exhibitors not to rely on their products alone to sell the show biz experience. Booths filled with inanimate objects are boring and won't capture the attention of your audience. However, if you support your exhibitors by injecting a little excitement into the show, you'll have attendees in the palm of your hand.

Provide lots of comfortable space.

Make sure you have enough space at your show, both on the exhibition floor and in the booths, to comfortably accommodate your guests. Don't try to cram as many booths as possible into the space allotted. A cramped show environment does not allow attendees free rein to wander comfortably, and harried, crowded consumers don't make good customers.

Help your exhibitors design their booths so they don't sacrifice comfort for hardware. Booths that are crowded with display items make it difficult for consumers to focus their attention on each item. Advise your exhibitors to set up their booths so that attendees can see everything clearly in an uncluttered space. Booths should provide good lighting, easy-to-read signage, and attention-grabbing graphics. Consider publishing a brief pamphlet of booth design tips and distribute it to exhibitors.

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