Speaker Partnership Offers Trade Show Value, Part 2

by: Eileen McDargh, CSP, CPAE

(3) Ask the speaker to write an article that can be reprinted with your company logo and given away free at the booth. The speaker can be in the booth, autographing the article. Print the article in your company newsletter or magazine for those who could not attend.

(4) Ask the speaker to sign books in your booth and greet people. Give away the speaker's book at your booth for the first 100 people. You'll be amazed at how much traffic will instantly show up. A variation on this theme is to split the give-away into morning and afternoon, thus generating traffic at different times of the day.

(5) If possible, work with the speaker to use either her core message or the speech title as part of the background in the booth. This not only reinforces a learning point, but identified your company to all attendees and not just the ones who attended a session.

(6) Print up a postcard with your company information AND the speakers key learning points. Mail it after the trade show to everyone who attended the conference. In fact, a really classy gesture is to write a cover letter about your company and WHY you sponsored the speaker. Mail it in a hand-addressed envelope and enclose a wallet-size card with the speaker's main points.

<< Speaker Partnership Offers Trade Show Value, part 1

>> Speaker Partnership Offers Trade Show Value, part 3