Speaker Partnership Offers Trade Show Value, Part 3

by: Eileen McDargh, CSP, CPAE

(7) Consider hiring the speaker to follow-up with attendees by sending out a regular article or newsletter by e-mail sponsored by your organization. This reinforces the speaker's message for long term results and provides additional exposure for your organization.

(8) If the fit is a good one, consider sponsoring the same speaker within your organization. So often, rank-and-file employees do not get to attend conferences. The prevailing view that "sales and marketing have all the fun" can be countered if you bring what your learned back to the corporation. And continuing education is one of the top three retention factors.

To sponsor a speaker for a one-hour session leaves value and opportunity on the table. When you match the association's needs with your business objectives and strategically avail yourself of whatever services a professional speaker can offer, everyone becomes a winner!

(c) 2004, McDargh Communications. All rights reserved. Reprint rights granted so long as the article and by-line are kept intact.

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About The Author

Eileen McDargh, CSP, CPAE is one of top-ranked women business speakers in the United States. She's authored numerous books the newest of which is The Resilient Spirit, radio commentator, and serves on the Board of Directors of the National Speakers Association. http://www.eileenmcdargh.com

Eileen@EileenMcDargh.com