Tips for a Successful Trade Show, Part 4

• Have plenty of giveaways, such as business cards, brochures, pens, magnets, and anything else that has your company name and/or logo on it. Most people who attend trade shows are expecting to take home some goodies. And, be sure to use display racks for showing your flyers, specials, brochures, and such.
• Offer something a little different… FOOD. I displayed at the Bridges to Better Business trade show in Brampton and included a basket of Girl Guide cookies on my table. They were a big hit… I wish I had brought more. If you can, package your food in a way that will allow you to have your company contact info on it.
• Offer Gift Certificates for some of your services. There’s nothing better than getting a deal and, when they ‘cash in’ their certificate, they will see how valuable your services are and will come back for more.

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