[ How to increase trade show booth traffic with giveaways and promotional products. ]

Trade Show Promotional Products - Boosting Booth Traffic, Part 3

There is also a lesser-known way to promote your trade show booth. You can actually promote your giveaway before the show even happens. You can send out an invitation to customers you know typically attend the shows, and on that invitation you can say, “The first 100 people to stop by our booth will get a free travel mug!” This will build traffic before the show even opens. Another way to do this is to send out a note to current or potential clients with a small item, such as a pen or magnet and then asking them to drop by your booth. They may feel obligated to since you already gave them something.

The secret weapon here is not just in the product itself, but how it is distributed. With the right product and the right salesperson working the booth, promotional items can be a very powerful tool. The leads and follow-up business will prove it!

<< Trade Show Promotional Products - Boosting Booth Traffic, part 2

About the Author

Cindy Carrera is a creative author who’s written numerous articles about PR including: business promotional items, custom promotional products and wholesale promotional items.