Trade Show Tactics Revealed, Part 3

by: Colin Ong TS

Feedback forms:

It is not realistic to expect “record sales” during the trade show. It is also important to create a rapport with the trade visitors by encouraging them to fill out feedback forms with their personal particulars. This will entitle them to a gift. The gifts must also be designed so that the organization will be remembered even after the trade show is over.

Networking:

Use this opportunity of being part of the trade show to network with other trade show participants. Set aside some time to interact with them and understand their business and services. You may form future alliances.

Build up the morale of your team:

Being part of a trade show can build up the morale and teamwork of your employees. Remember to rotate the duties of each member like handing out brochures or manning the booth. It is also important that they understand that the image that they convey to trade visitors during the event will go a long way in creating brand consciousness and corporate positioning.

<< Trade Show Tactics Revealed, part 2

About The Author

Colin Ong TS is a recognised authority in Corporate and Career Strategy. Visit his sites at http://www.mrmc.com.sg/12n and http://www.mrmc.com.sg

colin@mrmc.com.sg